Build beautiful,

build eternal

By promoting beauty in our built environment, we increase well-being and happiness

About The Aesthetic City

The Aesthetic City is a content platform that promotes the importance of beauty in the built environment, the potential of traditional & classical design traditions in our modern world through social media, film, a podcast & blog posts.

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The Aesthetic City Blog


Summer school ‘Let’s Build a Beautiful City’ Apply now! Apply at our summer school 'Let's Build a Beautiful City' in Utrecht…

A Prehistory of The Aesthetic City

Welcome! The aim of this series of blog posts - the ‘Foundation series’ - is…

A New Beginning & a Call for Beauty

Welcome, world. I am so very excited to start on this journey - and man,…
The Town That Did The Impossible: Le Plessis Robinson

The Four Principles of The Aesthetic City

The philosophy behind The Aesthetic City
Well-being of people

Architecture and urban design should be about the well-being of the final user. This means that ego, greed or detached utopian visions should not influence the design process and resulting built environments. This also means we need to create urban environments safe for walking and cycling, for playing children, with plenty of green spaces and attractive public amenities.

Beauty should be a goal

 Not only is beauty predictable and measurable, it is achievable by using tried and true design principles. It does not have to be expensive either. Beauty adds incredible value to peoples lives and is one of the key ingredients for a happy life. The Aesthetic City strives to restore the importance of beauty in planning processes and architectural education.

Strive for timeless designs & longevity

Design buildings and built environments using principles that have withstood the test of time instead of following currently fashionable trends. This prevents future need of major renovations or demolition, which saves money, precious resources and prevents pollution and the emission of greenhouse gasses. Build with strong materials that withstand the test of time.

Respect the context

Don’t build buildings that contrast sharply with their neighbours. Respect local inhabitants, traditions and history & adapt to local circumstances. Use local craftsmen and techniques. Make sure your design is warmly welcomed, even applauded by local stakeholders. Use local materials to lower the environmental impact of your project.

Other initiatives

Other great sources about beauty, New Urbanism, the traditional and classical architectural practice and more.